Launching a new product or service requires careful and intentional marketing strategies to build awareness.
Retail customers want an experience, not just a product.
You can increase the number of customers by making it easier and faster for your customers to do business with you, says Phil Symchych, president of SME Business Wealth Builder.
Taking great care of your existing customers is more profitable (and fun) than spending thousands on trying to attract new customers.
You can’t make it too easy or too much fun for your customers to do business with you, ever.
Are you unique or just a commodity?
The toughest hits of the night were delivered by the big budget world of TV advertising.
Starbuck’s has some decent competition, finally.