Retail customers want an experience, not just a product.
Are you unique or just a commodity?
How to motivate a teenager – unplug the internet, negotiate, get work done, plug in the internet.
Marketing isn’t a department. It’s everyone’s job.
They were competing with their own invisibility.
What does a $60 billion dollar company with $24 billion in cash and a bottom line of 20.7% know about small business, anyways?