Business Owner’s Scorecard Pyramid
The intentional focus and alignment of resources so that you maximize customer awareness and value in a dynamic market.
The key parts of strategy include:
- Founder’s values that determine the culture and beliefs
- Vision for what the company is striving to achieve
- Product, service and market focus
- Core competence – what you need to be really, really good at
- Competitive position based on low cost, differentiation or focus
- Value proposition that communicates value to customers and engages customers.
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