Business Owner’s Scorecard Pyramid

Strategy

The intentional focus and alignment of resources so that you maximize customer awareness and value in a dynamic market.

The key parts of strategy include:

• Founder’s values that determine the culture and beliefs
• Vision for what the company is striving to achieve
• Product, service and market focus
• Core competence – what you need to be really, really good at
• Competitive position based on low cost, differentiation or focus
• Value proposition that communicates value to customers and engages customers.

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